Coldwater Culture

The second entry into our “My Quiver” series is focused on Gary Gregg aka “Silverback” “Gary Hopez” or “Greystoke”. When he is not dodging work to go surf, he can be found teaching lessons for us during the summer. He spends more time in the water here in Pacific City than anybody, so having a [...]

You’ve heard the old sayings: every snowflake is different or no two fingerprints are the same? In the northwest, it seems no two waves are alike! That’s because we are filled with forever changing beach breaks and sand bars. Sand moves around every day and constantly adjusts what we can expect from our favorite spots. [...]

If you don’t take any risks, are you truly living? By spending your life playing it safe, you miss out on experiences that challenge you and help you grow as a person. Every great artist or musician has created something that didn’t sell. All successful businesses have built a product at one point that didn’t [...]

People ask me all the time how cold does it have to be for me to start wearing a hood? I hate using them and never order my suits with one. It’s not the temperature that keeps me from putting one on however. I simply don’t like the restriction and lack of motion they give [...]

Our 2016 Black Friday Sale has started, so take 20% off everything (excludes surfboards) storewide! Also, since surfboards aren't included in the deal, we're making it extra sweet by taking $100 off New Surfboards (excludes Firewire). We've got amazing deals on wetsuits, fins, traction pads, leashes, surfboards, apparel, and more! Don't wait though, this deal [...]

I believe surfing has more in common with music than sport. That it’s a form of art rather than physical activity. There are endless ways to participate and enjoy this lifestyle, just as there are countless forms of music. From longboarding 1 foot peelers to charging waves the size of buildings. Competing in contests to [...]

Buying a new wetsuit every year will improve your surfing, honestly! You should also purchase the highest quality suit you can afford. I know, it sounds like the owner of the surf shop needs to sell more wetsuits, but it’s the truth. I was reminded of this the other day when I left home without [...]

Let me start off by saying I’m not a real fan of boots. Well, at least I wasn’t. I used to hate how they made you feel like you were surfing with skate shoes on, blindly bumbling around with no feel for your board at all. It’s bad enough we have to wear ridiculously thick [...]