We launched our ecommerce website in the spring of 2014. Much like our retail store, it's been a constant learning experience from day one. The good, the bad, and the downright "what were we thinking"! Through it all, we've continuously made every effort to keep improving and create a better experience for our customers.
It was 7 days prior to this year’s Cape Kiwanda Longboard Classic and the weather forecast was calling for 40mph south winds and heavy rain. After 10 plus years of running the contest, I had gained enough experience to not enter panic mode, yet.