Our 2016 Black Friday Sale has started, so take 20% off everything (excludes surfboards) storewide! Also, since surfboards aren't included in the deal, we're making it extra sweet by taking $100 off New Surfboards (excludes Firewire). We've got amazing deals on wetsuits, fins, traction pads, leashes, surfboards, apparel, and more! Don't wait though, this deal won't be around forever, it ends at 11:59 Monday night, so get shopping!