Black Friday Sale Starts NOW!

Black Friday Sale Starts NOW!

Our 2016 Black Friday Sale has started, so take 20% off everything (excludes surfboards) storewide! Also, since surfboards aren't included in the deal, we're making it extra sweet by taking $100 off New Surfboards (excludes Firewire). We've got amazing deals on wetsuits, fins, traction pads, leashes, surfboards, apparel, and more! Don't wait though, this deal won't be around forever, it ends at 11:59 Monday night, so get shopping!

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We launched our ecommerce website in the spring of 2014. Much like our retail store, it's been a constant learning experience from day one. The good, the bad, and the downright "what were we thinking"! Through it all, we've continuously made every effort to keep improving and create a better experience for our customers.
It was 7 days prior to this year’s Cape Kiwanda Longboard Classic and the weather forecast was calling for 40mph south winds and heavy rain. After 10 plus years of running the contest, I had gained enough experience to not enter panic mode, yet.
The Cape Kiwanda Longboard Classic is on for the 23rd year! We are excited to be back with a live event after two years of virtual events. This year’s contest holds special meaning to the northwest surfing community as we will start off the event Friday evening with a paddle-out in honor of long time contest participant and avid northwest surfer, John Newman. We will also celebrate others we’ve lost in the last two years. 
Most of you have seen something about our Discovery Division Adventure Pack, whether it's on the website, blog, or our social media channels. It is your do-everything, all-in-one adventure backpack. It’s designed to hold and handle whatever you need for a day trip to the coast, or to search out the most remote destinations in the world. [...]