Coldwater Culture

Here is the first of a series of videos showing the different surfboard manufacturers and companies we work with in the shop. We filmed all of these during our winter break and on a surf trip to Southern California. We are very excited to now be working with both Fletcher Chouinard Designs and Patagonia. Both [...]

“Selling out, profit over substance, mass marketing, crowded line-ups, number of instagram followers” that is just a few of the terms I heard as I prepared myself for my inaugural trip to the center of the Surf World, Southern California. I had set up a week’s worth of meetings with a number of the surfboard manufacturers [...]

For many people here in the Northwest, the period between October and March is a time to go east to the mountains to Ski, go out on the rivers to fish for salmon or steelhead, travel to warmer destinations, or simply to hunker down inside with a fire and some tea while getting some indoor [...]

Here is a great new video our friend Keith Novosel put together on his last trip to the coast. It was cold, the surf was big, but isn't that what Oregon winters are all about! Enjoy the video, especially if you weren't able to make it to the coast during the stretch of beautiful weather [...]

I've been making it to the coast a little more often recently. Most weekends when the swell is between three and eight feet, I try to make it a priority to go over for at least a day. A particular weekend a few weeks ago, the swell on Saturday was 12-14 feet. That's definitely a [...]

While sitting at my desk on Monday, rejuvenated from a weekend trip to the coast and a fun surf session on Sunday, I got a text from a friend. He was just checking in, and ended up saying that he's only surfed a few times all year. And this is an avid surfer... I asked [...]

Raincoast Conservation Foundation Last week's showing of Groundswell went extremely well for Patagonia, Woodshed Films, and Raincoast Conservation Foundation. They completely filled the seats at the venue in the Eco Trust Building, with plenty of people standing in the back and sitting on the floor in the front. All of those people for a short 20 minute [...]

I'm more excited to see this surf movie than any other recently. Groundswell: A Small Film About Making A Big Stand is playing at 7:00 at Patagonia Portland on this Thursday, November 8th. There will be beer, live music, the movie, and a Q&A with Chris Malloy and Raincoast. The address is 721 NW 9th [...]