Patagonia Worn Wear Tour

Patagonia Worn Wear Tour

Patagonia is an amazing company! We got to see this first-hand last week when they sent their Worn Wear Crew to Pacific City to fix damaged wetsuits and clothing. They didn’t charge people for the repairs and they fixed any brand of wetsuit or manufacturer of clothing. I also saw them repair an old beach chair and bring back to life a couple pieces of luggage!

Over the two days, 47 wetsuits were repaired, 28 pieces of clothing, 4 pairs of boots and 4 gloves. The total money Patagonia made for being here: $0. So, why would they invest the money to drive a truck with 7 people here for no return? According to their website: “The single best thing we can do for the planet is keep our gear in use longer and cut down on consumption.”

Patagonia takes the environmental footprint they leave on the planet very seriously. I’ve listened to their owner Yvon Chouinard talk about the importance of protecting the environment over profits. If there has ever been a businessman who puts his money where his mouth is, it’s him. He could be a far wealthier man, but chooses to forgo profit to protect what he loves, nature. He has passed that ethos on to his business. “One of the most responsible things we can do as a company is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it.”

We couldn’t be more stoked to work with such a high quality and environmentally forward thinking company like Patagonia. Not only do we sell their clothes and wetsuits, but also their surfboards which are shaped by Yvon’s son Fletcher, under the brand name FCD Surfboards (Fletcher Chouinard Designs). He has followed in his father’s footsteps by creating a company that is leading the charge in developing a more environmentally friendly and less waist producing surfboard. With riders such as the Malloy Brothers and Kohl Christensen, he is producing boards that push the envelope of performance while staying true to his goal of protecting the environment.

Well done Patagonia, well done in deed!

Photos by: Kern Ducote

Latest Articles

Visit the blog
We launched our ecommerce website in the spring of 2014. Much like our retail store, it's been a constant learning experience from day one. The good, the bad, and the downright "what were we thinking"! Through it all, we've continuously made every effort to keep improving and create a better experience for our customers.
It was 7 days prior to this year’s Cape Kiwanda Longboard Classic and the weather forecast was calling for 40mph south winds and heavy rain. After 10 plus years of running the contest, I had gained enough experience to not enter panic mode, yet.
The Cape Kiwanda Longboard Classic is on for the 23rd year! We are excited to be back with a live event after two years of virtual events. This year’s contest holds special meaning to the northwest surfing community as we will start off the event Friday evening with a paddle-out in honor of long time contest participant and avid northwest surfer, John Newman. We will also celebrate others we’ve lost in the last two years. 
Most of you have seen something about our Discovery Division Adventure Pack, whether it's on the website, blog, or our social media channels. It is your do-everything, all-in-one adventure backpack. It’s designed to hold and handle whatever you need for a day trip to the coast, or to search out the most remote destinations in the world. [...]