A Paradigm Shift

A Paradigm Shift

It's always exciting to see new surf films, especially on the big screen. Last Thursday night, Gorge Performance in Portland showed Steve Clevelend's new movie, "A Paradigm Shift" to a stoked crowd. The turnout was great, and The Surfrider Foundation made a little money from Beer Donations. All in all, it seemed like a successful event.

I've seen some of Mr. Cleveland's past films, and to be honest, they weren't really my style. I was pleasantly surprised with this one, though. It was somewhat of a paradigm shift for his filmmaking, I think, as well as showing the change in surf culture as a whole. The film shows some of the same talented people that are in many other films--Alex Knost, Joel Tudor, Tyler Warren, Kassia Meador, Dane Peterson, Harrison Roach, etc. But it also showed some other less exposed people like JJ Wessels and Leah Dawson, for example. He travelled to Australia, Hawaii, Micronesia, California, and Mexico to make the film.

We have the movie in stock, so come by to check it out next time you're around.

I don't have photos that directly relate to the film, but I believe he was filming in Noosa when I was over in Australia a couple of years ago. So, here are a few photos of some of the people that are in the movie, at one of the surf breaks that is shown. The photos are of Alex Knost, Kassia Meador, Joel Tudor, and Harrison Roach surfing a beautiful, hollow point break.

Latest Articles

Visit the blog
We launched our ecommerce website in the spring of 2014. Much like our retail store, it's been a constant learning experience from day one. The good, the bad, and the downright "what were we thinking"! Through it all, we've continuously made every effort to keep improving and create a better experience for our customers.
It was 7 days prior to this year’s Cape Kiwanda Longboard Classic and the weather forecast was calling for 40mph south winds and heavy rain. After 10 plus years of running the contest, I had gained enough experience to not enter panic mode, yet.
The Cape Kiwanda Longboard Classic is on for the 23rd year! We are excited to be back with a live event after two years of virtual events. This year’s contest holds special meaning to the northwest surfing community as we will start off the event Friday evening with a paddle-out in honor of long time contest participant and avid northwest surfer, John Newman. We will also celebrate others we’ve lost in the last two years. 
Most of you have seen something about our Discovery Division Adventure Pack, whether it's on the website, blog, or our social media channels. It is your do-everything, all-in-one adventure backpack. It’s designed to hold and handle whatever you need for a day trip to the coast, or to search out the most remote destinations in the world. [...]