Coldwater Culture

The tides have switched recently in the surf industry. The once unquestionable leaders: Quiksilver, Billabong, and Rip Curl, have all taken steps backwards. Whether because of poor management and financial decisions, or a change in consumer thinking as a whole, the big three are no longer dominating the surf world. Brands such as Roark, Salty [...]

Roark Revival has created a unique niche for itself. It’s entire foundation has been built on the premise of travelling to unique locations around the world, surfing new waves, experiencing new cultures, and bringing the feelings and ideas back from each of these trips to build their seasonal offerings. This one of a kind business [...]

Having trouble finding the perfect gift for that surfer in your life? We tried to help a little by picking out 20 items that every surfer could use. Some are more expensive than others, but everyone of them is guaranteed to increase the stoke level of any cold water surfer. Happy Holidays!Wax Every surfer needs wax, [...]

A good pair of boots is an absolute necessity in the Pacific Northwest. We picked 6 of our best selling and favorite booties from our team riders and shop employees and broken down the pros and cons of each. We then went ahead and had each give their own personal ratings after putting them through [...]

In celebration of Stephanie Gilmore winning her 7th World Title, we thought what better video could we pick for this week’s edition of Coldwater Edits than her ripping apart Jeffrey’s Bay in Morgan Maassen’s new film South Africa. The queen of style and grace dances with the epic lines of the world’s best right hand [...]

Shop Manager Sean giving his O'Neill Psycho Tech Wetsuit the flex test! O’Neill is all about making the highest performing wetsuits on the market! They’ve also been doing it longer than anyone else. Jack O’Neill started experimenting with neoprene wetsuits in the early 1950’s because he simply wanted to surf longer in the colder waters of [...]

Everybody loves a good surf video! To make it easier for you guys, we thought we would scour the internet each week and pick the best cold water content and post it on our blog. To make it even more attractive for you, we will add discounts for products on our website that coincide with [...]

Surfboards are expensive! Not only are they hard to build, but the hand shaped ones are truly a work of art. Built only after years of testing and development, the surfboard shaper is a true craftsmen. It takes a ton of hours and highly skilled individuals to create each board. From the shaper to the glasser and [...]