Surf Comes First

Surf Comes First

You may have started to notice our new tagline “SURF comes first” beginning to appear on our website and social media sites. It symbolizes everything we stand for in the shop and how we live our lives. As surfers, we tend to base our schedules around surf forecasts and weather reports. If there are going to be waves, and they don’t even need to be that good, we blow off work and cancel appointments. We spend all day waiting for the right conditions, when we should be taking care of our responsibilities and being productive. Everything else waits, SURF comes first.

In the shop and our website, we focus only on surf. A lot of businesses these days are now selling surf as a back-up to their other main product lines. We believe SURF comes first, and is more important than this. Likewise, the local surf shop is the original supplier of products and hub for every surfing community. Long before large corporations realized the popularity and profit potential of surfing, there were the small surf shops along the coast taking care of their surfers. They were the backbone of the surf industry. That is quickly becoming lost due to surfing’s increasing popularity. In this new world of online shopping and corporate mass consolidation of retail, the small surf shop is slowly fading away. Our surfing heritage is more important than this and we should all put SURF first.

As a coastal surf shop, the seasonality and remoteness to larger populations makes running a successful business difficult. This makes it tough to compete against all of the businesses that are now selling surf. Oregonian’s pride themselves on “keeping it local” and supporting small business. As surfers, we should all take pride in supporting our local surf shops, and your surf community. If you want the shops you love to be there when you need wax, break your leash, or misplaced your gloves, we all need your support. When buying that next wetsuit or surfboard, pair of boardshorts or bikini, head to your local surf shop, or at least give them a look online before going to a large corporation. SURF comes first, and always will at Moment Surf Company!

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“How would you describe the Cape Kiwanda Longboard Classic” is a question I get asked during interviews ahead of each year’s contest. The simple answer is to say that it’s a local surf contest put on by a dedicated group of volunteers. The truth is that the contest is something more than that. It has its own soul. It has a life that we and the organizers before us can’t take credit for. I would like to think we had something to do with it, but the reality is the Cape Kiwanda Longboard Classic has become something far beyond anything anyone ever imagined.

It's that time of year again, and we're opening registration for our 2025 Youth Surf Camps! Youth surf camps are open to kids ages 10 - 16 with some flexibility, and all levels are welcome!

Both cheers of support and loud laughter were heard throughout Pacific City this past weekend as surfers and spectators gathered on the beach to root on the participants in the annual Cape Kiwanda Longboard Classic. This year marks the 25th running of the beloved community event.
Started in 1998 by Bob and Michelle Ledbetter, the contest has grown to become a staple of the NW surf community. It not only attracts surfers throughout Oregon, but this year saw people from Canada, California, Washington and even Hawaii make the pilgrimage.