Surf Comes First

Surf Comes First

You may have started to notice our new tagline “SURF comes first” beginning to appear on our website and social media sites. It symbolizes everything we stand for in the shop and how we live our lives. As surfers, we tend to base our schedules around surf forecasts and weather reports. If there are going to be waves, and they don’t even need to be that good, we blow off work and cancel appointments. We spend all day waiting for the right conditions, when we should be taking care of our responsibilities and being productive. Everything else waits, SURF comes first.

In the shop and our website, we focus only on surf. A lot of businesses these days are now selling surf as a back-up to their other main product lines. We believe SURF comes first, and is more important than this. Likewise, the local surf shop is the original supplier of products and hub for every surfing community. Long before large corporations realized the popularity and profit potential of surfing, there were the small surf shops along the coast taking care of their surfers. They were the backbone of the surf industry. That is quickly becoming lost due to surfing’s increasing popularity. In this new world of online shopping and corporate mass consolidation of retail, the small surf shop is slowly fading away. Our surfing heritage is more important than this and we should all put SURF first.

As a coastal surf shop, the seasonality and remoteness to larger populations makes running a successful business difficult. This makes it tough to compete against all of the businesses that are now selling surf. Oregonian’s pride themselves on “keeping it local” and supporting small business. As surfers, we should all take pride in supporting our local surf shops, and your surf community. If you want the shops you love to be there when you need wax, break your leash, or misplaced your gloves, we all need your support. When buying that next wetsuit or surfboard, pair of boardshorts or bikini, head to your local surf shop, or at least give them a look online before going to a large corporation. SURF comes first, and always will at Moment Surf Company!

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Welcome to the team Justin Buford! Justin has been a part of the shop since we opened in 2010. He was a true local grom who would spend his days skateboarding in our parking lot and washing rental wetsuits when he wasn’t in school. His family lived just up the street and his step-dad is one of the best surfers in town. His brother-in-law comes from the legendary South County Surf family the Ledbetters. Surfing is who and what Justin is, it’s in his blood. 
It felt a lot like home, Ireland. I suppose in a bizarre way it is, as my ancestors planted their roots in county Sligo on the North West coast of the country in the early 1700's after immigrating from Scotland. Ireland has been at the top of my travel list since long before I found out there was surf there. I formed images in my head of what the landscape would look like from seeing pictures, videos and hearing stories of infamous rocky basalt point breaks and shallow heaving slabs. Every image I had crafted fell short in comparison to seeing it all in person for the first time.
Houdini was the ultimate escape artist of his time, and it’s pretty obvious that this was the reasoning behind the naming of the Firewire Houdini; a board built with large, powerful barrels in mind, as well as the act of disappearing into those barrels and then escaping while still standing. So will the Firewire Houdini have you escaping the best barrels of your life, or will you suffer the same fate as the namesake with a fatal punch in the gut when you paddle out into some bombing lineup?
“You’ve got to pay to play” or something along those lines, is what we tell ourselves whenever a board is broken during a session. When you get comfortable enough in waves that require a step-up board like Lost’s Sabo-Taj model, the likelihood of snapping it is pretty high. Extra glassing offered from many shapers can help, but it still takes just one bad wipeout or mistimed positioning to kiss your favorite PU board goodbye. So when Lib-Tech took its “dang difficult to ding” technology and combined it with Lost Surfboard’s slab hunting Sabo-Taj, could a board be born that finally holds up to heavy conditions? Let’s find out….