Coldwater Culture

If you don’t take any risks, are you truly living? By spending your life playing it safe, you miss out on experiences that challenge you and help you grow as a person. Every great artist or musician has created something that didn’t sell. All successful businesses have built a product at one point that didn’t [...]

People ask me all the time how cold does it have to be for me to start wearing a hood? I hate using them and never order my suits with one. It’s not the temperature that keeps me from putting one on however. I simply don’t like the restriction and lack of motion they give [...]

Our 2016 Black Friday Sale has started, so take 20% off everything (excludes surfboards) storewide! Also, since surfboards aren't included in the deal, we're making it extra sweet by taking $100 off New Surfboards (excludes Firewire). We've got amazing deals on wetsuits, fins, traction pads, leashes, surfboards, apparel, and more! Don't wait though, this deal [...]

I believe surfing has more in common with music than sport. That it’s a form of art rather than physical activity. There are endless ways to participate and enjoy this lifestyle, just as there are countless forms of music. From longboarding 1 foot peelers to charging waves the size of buildings. Competing in contests to [...]

Buying a new wetsuit every year will improve your surfing, honestly! You should also purchase the highest quality suit you can afford. I know, it sounds like the owner of the surf shop needs to sell more wetsuits, but it’s the truth. I was reminded of this the other day when I left home without [...]

Let me start off by saying I’m not a real fan of boots. Well, at least I wasn’t. I used to hate how they made you feel like you were surfing with skate shoes on, blindly bumbling around with no feel for your board at all. It’s bad enough we have to wear ridiculously thick [...]

Let’s face it, none of us will ever surf as well as Dane Reynolds. We won’t even come close. That doesn’t mean finding the right board for ourselves and our ability is any less important. If you are a surfer who always throws your favorite shortboard into the car, regardless of conditions, you need to [...]

There has never been a more properly named wetsuit accessory than the Xcel Anti-Glove. Let me start this review by saying I don’t wear gloves very often. I am not a fan of the loss of dexterity and clumsiness you feel with some models. It has to be really cold for me to put a [...]