Reach The Beach

Reach The Beach

This past weekend was beautiful in Pacific City--especially Friday and Saturday. The Reach the Beach Bike Ride finished in the main parking lot on Saturday. 3000 bikers rode from Portland, Newberg, Amity, or Grand Ronde to give support to the American Lung Association of Oregon. It was great to see such positive energy around town. In a way, the town was the busiest I've seen it. But, at the same time, it was still mellow.

We actually went to the coast without knowing this event was happening. Luckily for us, most of the bikers were too tired to try out surfing. Although the parking lot was taken over, the beach and lineup were essentially empty. This left us with clean little peelers pretty much to ourselves for most of the day on Saturday.

I highly doubt the water will be as uncrowded for the upcoming holiday weekend, but it should be fun to get out there and enjoy the energy of a different kind of crowd, and the extra day off of work. It looks like the weather and waves are shaping up for a beautiful long weekend of beach, bbq's and surf sessions.

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It's that time of year again, and we're opening registration for our 2025 Youth Surf Camps! Youth surf camps are open to kids ages 10 - 16 with some flexibility, and all levels are welcome!

Both cheers of support and loud laughter were heard throughout Pacific City this past weekend as surfers and spectators gathered on the beach to root on the participants in the annual Cape Kiwanda Longboard Classic. This year marks the 25th running of the beloved community event.
Started in 1998 by Bob and Michelle Ledbetter, the contest has grown to become a staple of the NW surf community. It not only attracts surfers throughout Oregon, but this year saw people from Canada, California, Washington and even Hawaii make the pilgrimage.
Welcome to the team Justin Buford! Justin has been a part of the shop since we opened in 2010. He was a true local grom who would spend his days skateboarding in our parking lot and washing rental wetsuits when he wasn’t in school. His family lived just up the street and his step-dad is one of the best surfers in town. His brother-in-law comes from the legendary South County Surf family the Ledbetters. Surfing is who and what Justin is, it’s in his blood.